With Christmas on the way, retailers are really gearing up for the final big push to see if they can maximise their selling period for the last big sales period of the year.
One of the most popular things in the UK at the moment are themed markets, where vendors from specific sectors set up in a large market scenario with other similarly themed vendors to sell, sell, sell like h*ll to eager customers.
Really popular over the last few years have been the Farmers' Markets, selling all types of products from cuts of meat to freshly grown 'local' produce. On the back of that we have also seen the arrival of French Farmers' Markets, Polish Markets, Asian Markets, German Markets; all doing tremendously well in all parts of the UK.
Well all parts of the UK except Sunderland, in the good old North East of England it seems.
Why?
Well it seems that there is a local medieval law that forbids the setting up of such markets where there is one in existence - wait for it - within a day's donkey ride of a nearby market.
The donkey ride law means that neighbouring South Shields, definitely less than one day's donkey ride away, has precedence when it comes to markets, leaving the Sunderland shoppers little choice but to mount their donkeys and go looking for these markets in South Shields.
In this day of instant messaging, ordering online, email and web conferencing, isn't it reassuring that there are laws such as this to look after the welfare of medieval market folk.
Internet marketers? Nay Sir - Donkey Marketers
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